Archive for the ‘Book Launch’ Category

Book Launch at the Sydney Gluten Free Food Show

Tuesday, November 20th, 2007

It was great to be at the Gluten Free Food show and meet so many wonderful people who all understand the value of a healthy and alternative diet in regards to intestinal health. There were many who were going through what I went through a few year ago, when I was still suffering from Ulcertative Colitis. It’s wonderful to be able to have a little laugh about symptoms and embarrassing situations and know that your are not the only one suffering these debilitating symptoms. It’s of course also inspiring to be able to see that there are people who have fully recovered because of the Specific Carbohydrate Diet.

Yet the most amazing thing was that I was approached by two major main stream super stores, who want to carry ‘Healing Foods’ ‘Cooking for Celiacs, Colitis, Crohn’s and IBS’ and include it into their new Health and Wellness Sections of the stores. This is great, because it means they are taking healthy foods serious. It means it’s not just an empty gesture to have a token sections which is labelled ‘Healthy’ because it carries a couple of ‘Gluten Free’ products. Which brings me to a major problem I have with so called ‘Gluten Free’ products. Most of these products are labelled ‘Gluten Free’, but contain twice as much sugar and fat. Also who is to say that refined rice flour or corn flour is any healthier than refined wheat flour? Non of this is a problem, of course, if you’re on the SCDiet, as you are simply just eating fresh foods and everything is made from scratch.

So the launch was a success and the book is flying off the shelves at the bookstores. The medical community is starting to embrace alternative diets as a complimentary treatment and I think we will see a much greater push towards Doctors and Specialists using diets in their treatments.

Sandra

First Orders Have Gone Out!

Thursday, September 13th, 2007

Well the book has arrived. They are filling the warehouses in Australia and the U.S. Amazon is selling them by the hundreds and Australia is not far behind. The first orders were sent out yesterday and I am looking forward to getting some feedback. I hope everyone loves them.

We have an extensive publicity campaign planned for me. Hopefully you’ll be seeing me on the tv and hearing me on the radio soon. What I need now is to hear from people who have been on the diet and their experience with it. Your story could help others to realise how great the SCDiet is and how it can help. Send me an email with your story, I would love to hear from you: sandra@elephantpublishing.com

Sandra

Book arrives 7 September 2007

Monday, August 20th, 2007

Not long now the books are on the boat and on their way to us and then we will ship them directly to all those people who have pre-purchased the book. This is very exciting and wonderful, a bit like giving birth, but a lot less painful.

Sandra

Launch date 7 September 2007

Saturday, July 28th, 2007

I received the first proofs of the cookbook this week. The book looks amazing and I am so excited. Because we are printing overseas the production time of printing is at our printers mercy and our original launch date of 24 August is looking more like the 7 September now. Never the less we are still crossing our fingers to get the bulk of the books by end of August. So our countdown has to have a few days added to it. Keep reading the flogs for up to date info.

We have also added some great new products to our purchasing site. Check out the ‘Garnish Magic’, with a simple turn of a handle you can turn zucchinis into instant pasta. We are also offering a great ‘package’ deal with serious savings.

You are going to loooove this book!

Sandra